Add not only Copy

School nowadays generally offer the same programs. Moreover, in country which english is not their mother tongue, it studied starting from elementary even kindergarten.
Mostly the reasons are facing globalization era, easier to learning earlier, hence english becoming primary subject. Indeed, in Indonesia this is one of subject to be tested before students graduated.

When there are so many competitors, how to be different since you sell the same subject ?
Again, we can learn from javanesse educator, Ki Hajar Dewantoro. Just call it, 3 N.
1. Niteni, first things is watching. Learn from the market leader what they sell, and how was it.
2. Nirukake, copy. Explore them all so then make you able to do so.
3. Nambahke, add. This is the most important things. Do not only copy. Doing so will not bring you to the top. Because the market later on will know your camouflage marketing.

Give the best things your competitor did, and mix it your additional values. That's Ki Hajar call: nambahke!